The Sun Chronicle Newspaper decided to eliminate its Sunday edition and combine Saturday and Sunday as a new package named the Weekend Edition. The focus was to showcase more compelling content with an emphasis on material that had a solid shelf life — with more to read, return to and share all weekend long. The goal was to increase demographics specifically targeting young families.

I was responsible for designing all promotional pieces leading to the launch of the Edition including print, digital and other marketing pieces, as well as all on-going marketing.